The singer, who recently went to Germany to promote her new designs said that these pieces were inspired by her love for rock'n'roll: “I love playing around with fashion and like clothes that are fun, easy to wear and comfortable,” she explained in a press release: “My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.”
Claire Midwood, Vice President of Adidas NEO also praised the singer's ability to come up with fun, unexpected styles:
“Selena is loved for being a stylish fashion inspiration to young girls. NEO Label is all about teenagers – seeking adventure, and unexpected surprises, so it was a natural collaboration.”
